Personal Trainer / Strength Coach / Nutritional Advisor / Fitness Writer / Entrepreneur

Nick LaToof – personal trainer, nutritional advisor, fitness writer & author, model, and motivational speaker – has helped thousands achieve better health and lifestyle habits. Nick has spoken about fitness, nutrition, wellness, and motivation through various events and dozens of hours of video content on his website.

Through these mediums, Nick educates on the importance of maintaining a healthy body and mind with topics ranging from “The Hard Truth on Alcohol” and “Leave Your Mark.” His videos include real life experiences, knowledge about the fitness industry, cookbook’s and recipes as well as Nick’s workouts that he has created and follows in his daily life.

“Nick has helped me out so much the past few months. I’ve been trying to trim up and he’s given me nutrition, supplement, and workout tips along with the drive and motivation to get where I want to be”

Nick is affiliated with top brands in the industry such as Icon Meals, NutraBio Supplements, and Relentless Gear Apparel. Nick has proven himself to be a credible source of information and motivation. His reach extends much further than just the health and fitness enthusiasts. As an entrepreneur, he has been successful as a content writer, publishing his first book as well as ghost writing for several US and UK based websites. As an independent contractor, Nick has also built an impressive personal training clientele base from scratch (twice) in Northeast Texas and Middle Tennessee.

In March of 2016, Nick published his first book, “The Relentless Mindset: Quotes, Philosophies, and Principles That Will Make You Unstoppable.” Financially, the book was an immediate success, selling several hundred copies over the first few weeks of launch. From an impact success standpoint, the book has inspired many to change their lives for the better. The book has been in the hands of public figures such as Mike O’Hearn, Logan Stout, and the Khan of the intermittent fasting, Martin Berkhan and will continue to reach the masses.

As a motivational speaker, Nick uses the principles in his book to help others dig deep within themselves and find out what it is that they need to get out to the world. Nick believes that everybody has purpose and a responsibility to leave the world with our gifts and talents, in hopes of inspiring generations to come. 

Nick’s other notable accomplishments include receiving his black belt in Tae Kwon Do at the age of 13, country club championship runner up with a 6 handicap, and several eagles to his credit. Nick was also a two sport collegiate athlete competing in football and golf. He currently holds two school records at Southeastern Oklahoma State Univ. Nick’s passion and hunger for challenging feats is un-satiable. Most known for his abnormal nutritional strategies, Nick challenges the status quo. Nick’s vision and mindset separates him from others in the field. He has a unique ability to see what his client’s need and the best way to implement that plan.

Nick’s philosophies and principles reach far beyond the walls of the gym. From business, to relationships, to finances, Nick’s principles, philosophies and mindset help others to become better versions of themselves and excel in any endeavor.

Big Smile


Nick LaToof

Home Town:

DeKalb TX




Denver CO


69 inches (5’9”)


164 pounds







Certified Personal Trainer (2011) Sports NutritionSpecialists (2011)
National Council on Strength & Fitness National Council on Strength & Fitness
Corrective Exercise Specialist (2012) Performance Enhancement Specialists (2015)
National Academy of Sports Medicine National Academy of Sports Medicine
Golf Fitness Specialist (2012) Certified Personal Trainer (2015)
National Academy of Sports Medicine National Academy of Sports Medicine
Bachelors of General Studies (2014)
Physical Education & Instructional Technologies Emphasis
Texas A&M University – Texarkana


Commonly Asked Questions

I’ve never been one to talk about my accomplishments. I have always thought if I did anything worth talking about that it would speak for itself. But, in an attempt for you to get to know me better, I have answered some of the questions I am frequently asked. Here goes:


What’s Your Vision on Life? What are your goals?

I like to think of the world as my playground. I believe that the world is truly open to those who believe it to be so. An open, optimistic mind will take you much further than anything else, in my opinion. Having the mindset that there’s nothing you can’t do or achieve is the first step in living a Top Shelf Life.

I believe that life is to be enjoyed through it’s entirety. It really pisses me off when people state that it’s all downhill once you reach a certain age. For those with that thought process, I suppose it is. However, I believe that you can and should enjoy life every step of the way. Honestly, if, right now, this is as good as it gets, go ahead and put me in the ground. Every stage in life has it’s good and bad things, sure. But, I think celebrating those different stages instead of complaining about them is what makes a good worth living.

I think each stage in life should get better and better. If you take care of your physical body, with the proper exercise and dietary habits, you’ll not only stay alive but thrive. If you take care of your mental state, and surround yourself with positive influence and support, you’ll accomplish great things and enjoy life throughout it’s entirety. If you believe in a greater purpose, and feed the spirit that dwells within you, you will leave this world a better place.

To me, success is a very subjective term. What may be successful for one, may not be successful for another. For me, I will feel successful if I can go through life and be able to say that I had no regrets at the end. Easy to say, difficult to do. But, I think it’s a thought process that has helped me get where I am in my life and career. I think that thought process will continue to propel me through life and all my endeavors.

In life, we all will face difficult, life-defining moments. If we are able to stay true to who we are in those moments and not give in to what others think you should do, I think you’ll be able to look back on you life and be able to honestly say that you have no regrets. I think the path of most resistance is one that will offer the most. There will certainly be critics and naysayers along the way. In fact, the more you achieve the more present they’ll be. Don’t let that discourage you. Allow it to be a motivator. Consider the negativity an affirmation and confirmation that you are on the right path. Your successes are spotlights on their missed opportunity. Instead of trying to make something of their ability, they’d rather downplay yours. This is a cowards way out and a sure fire way to live a miserable life.

I have seen glimpses of what the vision holds for me and my career. I feel I’ve been blessed with a vision and the necessary patience, due-diligence, and relentless drive to see it come to fruition. I have already seen the impact that my training, speaking engagements, and writings have done. It’s incredibly humbling to have that impact; it’s something that I do not take lightly and very appreciative of.


How did “#Relentless” come about?



In January of 2014, I was part of this small group who met on Sunday nights, at a buddy’s house. We gathered for conversation, fellowship, and learning about the Word of God. That first Sunday in January the sermon was about a book entitled, One Word (I think). I’ve never read the book but believe I know the premise. Our group all decided to come up with our one word and apply it to our daily lives.

My ‘go against the grain mentality’ allowed me to choose two words: relentless pursuit. I had just come out of a rough year in my life and had some big things I wanted to pursue that I was no longer held back from. I was going to relentlessly pursue those things. In which, I did and I’m still doing to this day.

Somewhere along the way the pursuit fell off and I was left with relentless. At the time, I had no idea that years later I would be called ‘the relentless guy’ or ‘Mr. Relentless.’ I crack a smile every time I hear one of those things but I can’t help but feel proud simultaneously. It’s become a bit cliched now but it’s only because it’s become such a part of who I am. Well, I’m not so sure that it wasn’t already part of who I was, it just took some digging and having my back against the wall to bring it out.

I’m humbled at the way I am associate with the term relentless. I believe that it would’ve wore off quickly and people would not respond the way they do to it if it was not something I lived on a daily basis. I think people see me as a relentless person, not because they see me type it or read about me talking about it but because it’s who I am and I walk the walk daily. 


How long did it take you to write the book?

I typically answer this question like this. From start to finish, it took about 6 months. However, I had been putting pieces of it together for the past several years. Further than that, I believe that everything that has happened in my life has shaped my mindset and belief patterns to what they are currently. In a way, one could say that this book was 25 years in the making.

Towards the end of January 2016, I was coming to the completion of the book and had sent off to have the cover made. Once I got the cover back, I realized that, that cover deserved a better book than what I had. During the month of February, I completely revamped the book. I wrote several thousand more words, added additional chapters, and took out a lot of the fluff. So, you could say that I wrote the book in a month.

Honestly, looking back on that month of February, I don’t remember much. There were many late nights writing but it was all well worth it. I am proud of the product I produced. Now, the fun begins, trying to sell it and get it out there. As a business minded individual, that’s fun for me.


What made you decide to write a book at 25? 

Even as a young kid, writing a book had always been a part of my thought process. I always knew that one day I would write a book, and Lord willing, write multiple books. I wish I could tell you about a specific instance or light bulb moment that I had that inspired me to start writing the book. The truth is, it just started to come together. I want to address the age thing real quick. Many of you would say that I am young, and I would agree. However, I’ve never been guaranteed to live to 50, 60, 70, or 80. I could die tomorrow. I’ve outlived a few of my friends. That motivates me to never take for granted a single day. I guess you could say that’s what made me decide to write the book at 25. I pray I live long enough to get all the other words, thoughts, and vision out to the world. It won’t do any good for me or anybody else if I take it to the grave.



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